AMP - Alerts Messaging Platform
AMP is an Alerts Engine that allows sending time-based, on request or event triggered messages, like MMS, SMS and Email Messages. AMP is a service delivery platform that targets mobile operators and content providers, with the objective of generating revenue per subscriptions and per message.
AMP Features
- Multi Service Platform. Supports scheduled alerts (triggered based on a calendar), alerts on demand (Ex: triggered when the customer asks for the content) and per-customer scheduling (customer defines the triggering schedule);
- Provides a role based web based management that allows configuration, service management, subscription management and reports generation;
- Supports the adaptation of messages to terminals: image resizing/conversion and content transformations according to target user agents;
- Allows the separation of billable subscribers from non-billable;
- Provides external subscription API (also accessible through web services);
- Connects directly with SMSC (UCP and SMPP), MMSC (MM7) and SMTP Servers;
- Built-in functionality for customer trial subscription with opt-out support;
- Processes SMS and MMS delivery reports;
- Built over a pluggable architecture, that can be easily extended to integrate with billing platforms, content providers and messaging platforms.
Technical Features
- Performance - Can easily process alerts delivering messages to service subscribers at a rate of 1.000 messages/second (1.5+Ghz processor, 1GB RAM, 1.000.000 subscribers);
- Open Technology - Based on the J2EE stack, using services like JMS, EJB and XML; Web GUI with AJAX technology and SSO support;
- Platform Independent - Can run in several operating systems, like Windows, Linux and other Unix distributions;
- Database Independent - The data can be persisted to several database servers, like Oracle, Sybase, Postgresql and SQL Server;
- Clustered - Supports software clustering. Multiple instances can be installed in several machines, and those instances will automatically guarantee load-balancing and failover. The cluster can be internally divided into sub-clusters dedicated to process specific types of messages, allowing for example, to have some nodes of the cluster 100% dedicated to process the alerts of customers with SLA's.
AMP FOR TELCOS
As a telecommunication company, how are your message subscription services going?
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Are you establishing partnerships with third party content providers to offer your clients more varied and better quality content? Is the addition of new providers a daunting task?
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How easy is it for your clients to subscribe services? Do you support offering free trial periods on services? Can you apply the opt-out concept to those services? Do you feel you could use a robust engine for scheduled and on request alerts?
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Is the billing workflow between the message services streamlined with your billing application?
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How well informed are you about your services? Do you know which ones are flourishing? Can you identify your most active subscribers?
You may have been losing a very profitable business opportunity. AMP is a comprehensive solution for the message subscription services business. It is mature, thoroughly tested and very powerful product.
AMP can orchestrate the whole message subscription service business, reducing costs in the integration of new content providers, feeding the billing system, automating scheduled and on-demand services and offering relevant reports so you can get that extra edge over your competition. AMP has proven itself of great value, paying itself off in few months after deployment in customer telecommunication companies.
IMPROVE MOBILE CONTENT REVENUE WITH AMP
For more information, please check the AMP datashet.
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