More than ever, brands to focus on creating long-term relationships with their clients. Consumers demand great shopping experiences and businesses should be able to go beyond the presence in multiple channels, providing an omnichannel service.
Recent studies reveal that brands are aware of the need for more relevant and contextual customer experiences, but most are failing to deliver. Disconnected marketing and commerce systems make it difficult for marketers to have a clear view and knowledge of purchase events.
Through 5 practical examples, we will show you all the advantages of blending your content and commerce departments, to deliver an engaging and personalised experience. Start now providing a connected shopping experience across all the buying process and converting your digital customers.