Havas Media Group is the media division of the global marketing and communication group Havas. As a media agency, it provides various services to a range of clients and its main activity is managing 360º advertising campaigns across all platforms (digital channels, such as social networks, Google, display, video, client websites, radio, television, newspapers and magazines).
Havas’ Media Group business involves managing all its clients’ campaigns, with the primary objective of achieving the best possible results.
The challenge was therefore to implement a Business Intelligence platform to analyse campaign performance, with an external component dedicated to communication with customers, and an internal component to improve campaign performance and optimise processes.
“Xpand IT has given us technical support, namely in terms of setup, training and clarification of doubts.
Furthermore, whenever clients pose more complex challenges, they provide advice and put us in the right direction, allowing us to take on these challenges with even more confidence.”
Rui Belona – Senior Analyst & Data Business Intelligence
Main Benefits:
- Improved communication with customers
- Autonomy over tailoring analyses to clients
- Process optimisation
Main Technology Used:
Tableau is an analytics platform that provides its users with complete, secure and flexible data analysis and extremely appealing dashboards. This platform stands out for being extremely intuitive, even in the process of the exploration and creation of analyses, and is therefore within everyone’s reach, namely users whose data is being analysed, allowing for the greater autonomy of these teams.
