Mobile App’s Experience

The enterprise mobility is changing the way how to people and companies communicate. We are now in the digital age, were mobile devices and mobility solutions are at the highest level. Currently terms such as digital marketing, enterprise 2.0, social media, mobile apps, tablets or smartphones are becoming more frequent.

This is a pioneering initiative in relation to the universe of mobile applications. In this event we will present the advantages, benefits, trends, strategies, business models, solutions and many case studies in Portugal. Our objective is to create a national reference event, sharing several experiences and expectations, through testimonies by some experts from various market sectors.


This event is designed for companies and managers of these areas:

  • Information Systems;
  • Marketing and Communication;
  • Mobile Marketing;
  • Digital Marketing;
  • Strategic Planning;
  • Consulting.

Join us for this half-day event and:

  • Learn about trends in the Mobile Market;
  • Discover different approaches and the advantages associated with them;
  • See how other companies and brands are to succeed in the universe of Mobile Applications (Apps)
  • See the Mobile Marketing Strategies and Pricing

This invitation is not valid for organizations that provide Information Technology and Communication Solutions.

Participation Conditions

The free participation in this event is exclusive for end customers. The registration must be done using the form on the right side or by email: [email protected]. The registration is valid only after Xpand IT confirmation.

If you do not receive a confirmation within 48 hours, please contact us by phone: +351 21 896 71 50 or e-mail.


09.00h Reception and Welcome Coffee
09.30h Welcome & Introduction
Paulo Lopes – Partner & Chief Commercial Officer @Xpand IT
09.40h The New Web is Mobile 
Vasco Elvas – Head of Innovation Design & Engineering @Vodafone
10.00h The New Challenges of Mobility
Artur Amaral – Business Manager @Microsoft
10.20h Mobile Smart Publishing
Paulo Lopes – CCO/ Partner @Xpand IT
Pedro Henriques – Mobile Division Manager @Xpand IT
10.45h Coffee-Break & Networking
11.10h The Challenges of Producing Apps from Portugal to the World
Marco Leal – CEO @iMobileMagic
11.25h Apps to All
Luís Peixe – Country Manager @Nokia
11.45h The New Digital Challenges of the Media Industry
Rudolf Gruner – General Manager @Media Capital Multimédia
12.05h Analyse and Act – Presentation of Sucess Cases
Pedro Lopes – Mobile Project Manager @Porto Editora
12.25h Specialists Debate Panel
Vasco Elvas, Nuno Ribeiro, Artur Amaral e Pedro Lopes @Xpand IT
12.45h Open Discussion, Q&A and Final Raffle

Final Raffle

Join the event and you could win a WiFi Body Scale!

A new way to keep trim…

Your weight charts through your SmartPhone or Tablet!

Available for Android and iOS.



*Valid for all participants who fill the survey handed out at the opening of the event. The raffle will be held in the end of the seminar.


Ana PaneiroMobile App’s Experience



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