Gamification in a Fitness context
Gamifying fitness programmes make exercise more fun, especially if you’re part of a community and rely on leaderboards to instantly celebrate your progress. Fitness apps like Nike+ Run Club, My Fitness Pal or Zombies, Run! are recurring top searches on Google Play and the App Store.
Gamification in Health
Gamification in the health apps market is estimated to grow from $3,072.5M in 2019 to $35,982.7M in 2027, according to Statista.
Gamification opportunities in the healthcare app market are vast. We can find apps to help us manage diabetes, and our mental health or even solutions for intermittent fasting fans. mySugr, Happify and Fastic are some examples that spring to mind, apps focused on user personalisation, with activity logs, goals to achieve and tasks to complete. There are encouragements, challenges and leaderboards to help us stay focused.
Gamification in the Financial sector
You may remember the well-known SmartyPig, an online bank where we can add money to a created savings goal and see the target percentage increasing in real-time. SmartyPig also has gamification elements that aren’t as obvious, such as a mascot, which helps users to stay engaged with the bank.
Many successful cases are using gamification in the finance sector. According to Total Retail and Mordor Intelligence, Extraco bank had an interesting case of successful initiation into the gamification process. Through financial literacy classes, highlighting the offers that they had available, they increased their conversion rate from 2% to 14% and new customer acquisition by 700%.
Gamification in Education
According to Intuition, 67% of students report that gamified learning is more engaging than traditional courses. Tools such as Duolingo, Kahoot! and Minecraft have been a worldwide educational success thanks to their use of basic game elements such as badges, competition between teams, progress tracking and even goal setting.
Gamification in a Corporate context
Suppose 67% of students claim to be more engaged with gamification than with traditional teaching methods. In that case, TalentLMS tells us that 83% of employees who undergo gamified training say they are more motivated in their day-to-day tasks. If engaging employees with your company is one of your goals, know that plenty of offerings are available. Apps like Todoist, which rewards users with karma points as they complete tasks, platforms such as Trailhead, which makes learning a lighter and more enjoyable process, or Microsoft Dynamics 365, which gives prizes and status as rewards, are some examples of gamification that have been incorporated into the daily lives of teams worldwide.
Would you like to incorporate Gamification in your company?
As we hopefully made clear, there are several approaches to take when adopting gamification – in both internal and external teams. From an internal point of view, motivating teams in a context where digital interactions are prioritised have certainly been one of the challenges for your business. Gamification is a powerful tool for sustaining agile, effective communication with your customers and employees. Implementing and designing engaging, user-focused experiences implies specific know-how and proficiency. From an external point of view, gamification is an extremely interesting tool for creating a closer and more loyal relationship with your customers, regardless of what sector you operate in. Whatever area your company is in, contact us. Our team of User Experience and Digital Xperience experts have the required expertise to help you understand how to gain real benefits from this trend, providing the experience you want your consumers to enjoy.