Nova Expressão is Portugal’s largest media agency, with about 30 years’ market experience. Its core focus is on managing and optimising advertising campaigns for national and international clients; basically buying and selling advertising space. The company is present in both digital and traditional media.
In digital media, it guarantees the implementation and management of awareness and performance campaigns, based on programmatic buying, and placing display and video ads with national and international publishers. Social media channels and email marketing, among others, are part of the various strategies it utilises according to clients’ objectives. On the traditional media side, television, radio, press, outdoor and cinema are used most often.
Nova Expressão’s challenge is constantly monitoring the evolution of campaigns, optimising, measuring and constantly gauging their impact; taking into account that there is a large dispersion and disparity of data between traditional and digital media, which forces the existence of several manual processes to extract and analyse the data associated with these campaigns.