Nova Expressão is Portugal’s largest media agency, with about 30 years’ market experience. Its core focus is on managing and optimising advertising campaigns for national and international clients; basically buying and selling advertising space. The company is present in both digital and traditional media.
In digital media, it guarantees the implementation and management of awareness and performance campaigns, based on programmatic buying, and placing display and video ads with national and international publishers. Social media channels and email marketing, among others, are part of the various strategies it utilises according to clients’ objectives. On the traditional media side, television, radio, press, outdoor and cinema are used most often.
Nova Expressão’s challenge is constantly monitoring the evolution of campaigns, optimising, measuring and constantly gauging their impact; taking into account that there is a large dispersion and disparity of data between traditional and digital media, which forces the existence of several manual processes to extract and analyse the data associated with these campaigns.
“It is important to point out that having an agile team is key. Able to execute, learn about the business quickly, advise and understand
how to leverage technological know-how to create a winning solution that contains many specifics. Launching alerts in a timely manner,
overcoming obstacles, all in an excellent way.”
João Neves – Digital Development Director
- Automation and parallelisation of processes
- Reduction of the top-down operational effort and human error
- Acceleration obtaining data
Main Technology Used:
Tableau is an analytics platform that provides users with complete, secure and flexible data analysis and extremely appealing dashboards. This platform stands out for being extremely intuitive, even in the process of the exploration and creation of analyses, thus being within everyone’s reach, namely the users whose data is being analysed, allowing for the greater autonomy of these teams.
Pentaho Data Integration assumes the role of a dynamic platform for obtaining and manipulating data in an unlimited way, thanks to its extensibility. It allows organisations to uniformly create graphic data flows in the same place, automate ETL scheduling, cross-reference data and create data models, enabling the generation of accessible, relevant information for end users.