Consumer behaviour is changing and rapid adaptation is required. For this to be possible, it is necessary to have a consistent and immediate way of obtaining insights and identifying trends. Only then is it possible to act with the necessary speed in areas ranging from stock management, moving to online sales channels, loyalty programmes or shop management. In this case, it is essential to invest in modern retail analytics solutions that allow the acquisition and visualisation of information to be systematised and, at the same time, explore the data and identify new trends. Traditional reporting solutions, which aim to analyse these indicators in a static way, are not appropriate as they do not allow the necessary agility to explore the data and ask different questions.