Banco Montepio is a historic Portuguese institution, a symbol of trust and closeness with its customers. With the growing demand for digital channels, and the need to continue to stay close to its customers, the bank is renewing its various interaction and communication platforms.
The challenge the bank posed to Xpand IT was the creation and renewal of all of its 360 customer contact points, ensuring consistency between them and promoting the emotional connection between its users and these digital channels.
The Xpand IT team used an internal design thinking methodology to come up with a solution to transform the interaction and communication platforms. This methodology seeks to promote innovation and create relevant competitive advantages. The 3 pillars of design thinking methodology are Understand, Explore and Materialise – 3 steps accomplished by a close partnership between Xpand IT and Banco Montepio throughout the whole process.