Generative Artificial Intelligence: digital solutions for organisations

  • Considered one of the ten pillars of the „4th Industrial Revolution“, Artificial Intelligence has the potential to contribute to growth and modernisation in a range of areas, which is why it should be considered as a possible answer to many different problems.
  • This article will explore the challenges and opportunities that Generative Artificial Intelligence presents to businesses.

According to Stanford University, private investment in Artificial Intelligence has doubled in one year. In fact, around 50% of organisations have already adopted digital solutions with AI integration in at least one business area.

In an era in which users are increasingly demanding, it is imperative that companies continually invest in these solutions, giving them a competitive edge.

Digital generative models

One such AI model is Generative ArtificiaI Intelligence, a technology with the specific capacity – within the broad range of AI offerings – to provide organised answers through learning developed by an algorithm and which allows organisations to generate personalised original data or content.

When it comes to this type of generative modelling, the GPT-4 (Generative Pretrained Transformer) – developed by the start-up OpenAI – is clearly the market benchmark.

It was born with a specific purpose: to empower its users with highly accurate content, but in an interactive, personalised, conversational way, so that it is barely noticeable that we are communicating with a robot.

There are different areas where we can apply this technology, such as:

  • Marketing: content creation and advertising campaign production.
  • E-commerce: development of personalised content based on the user’s profile.
  • Banking: implementation of a virtual assistant, available 24 hours a day, any day of the week, so that customers can ask questions.
  • Insurance: the use of generative models to create economic scenarios and predict values, thus boosting the development of new products.

As we realise the positive impact of this technology and its potential to deliver unique experiences with original, personalised content, we understand that there is room to continue expanding its application in other areas.

Integration of Azure and OpenAI GPT-4 in Customer Service optimisation

How many times have you received a complaint because you did not respond to a customer request? Or did you fail to follow up on several positive comments? This can have a negative impact on your business.

By considering the customised integration of Azure and OpenAI GPT-4 into a digital product and/or service, we are ensuring that our users will get faster, more efficient responses, allowing us to improve satisfaction rates and, consequently, brand reputation.

How do we apply this integration? The starting point is an account set up on Microsoft Azure with all the necessary resources. After configuring the Azure OpenAI Service, we can access the GPT-4 API (Application Programming Interface) to develop the integration interface using Azure, guaranteeing the privacy of the data and that it is not used to train the models.

After these first steps, we move on to building the solution and testing the tool, providing algorithms that will later enable the independent development of content creation in the digital sphere of a particular business.

Examples of where these integrations can be applied:

  • Ticketing systems.
  • Chatbots.
  • Digital channels.

Challenges with the applicability of Generative ArtificiaI Intelligence

As we intensify the use of these generative artificial intelligence models, we realise that some challenges need to be addressed, particularly in the areas of ethics, safety and efficacy.

If, on the one hand, we have a technology that is capable of creating structured content or assisting in the development of medical reports, on the other it is also capable of memorising sensitive data during learning levels or using plagiarised texts, making it mandatory to carry out the appropriate tests until we obtain the most reliable product.

For these reasons, it is necessary to ensure that there are some challenges mapped out beforehand, and then followed up in the exploitation phase, so that the organisation’s reputation is not damaged.

At Xpand IT, we believe in using Microsoft Azure OpenAI Service with GPT-4 as a technology focused on boosting business, always with two main objectives: to add value to the use of a digital product and to boost in-house innovation, differentiating ourselves from other competitors.

Contact us and boost your business to make it more efficient.

Sérgio VianaGenerative Artificial Intelligence: digital solutions for organisations


Digital Xperience

Do you want to receive amazing news about the IT industry's hot topics and the best articles about state-of-the-art technology?
Subscribe to our newsletter and be the first one to receive information to keep you constantly on edge.