We live in an era of new challenges where digital transformation has become reality. The digitalisation of processes has as a consequence the generation of data that characterise them. The analysis of this data with a view to obtaining relevant information is essential, allowing us to foster innovation and improve decision-making processes.
Transformation is, by nature, a process that involves uncertainty, but how do we measure success? This is where analytics plays a fundamental role, allowing us to analyse the impact of change and establish a process of continuous improvement, where the strategy followed is always evaluated and adjusted.
Furthermore, by analysing and exploiting existing data, it is possible to identify trends more quickly, answer different questions on a daily basis, and increase the definition of decision-making processes based on facts and not just knowledge. This approach, when disseminated across the various levels of an organisation, enables the establishment of a truly data-driven culture, focused on innovation and value.