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Banking Industry Study 2019

The number of smartphone users worldwide is over 2.5 billion, and it is clear that penetration rates are also increasing. In 2018, consumers worldwide downloaded a total of 205.4 billion apps. 

The banking industry, although enjoying this technological advancement in some ways, has remained resistant to change in the way it does business and the way it interacts with its customers. However, considering user expectations and the experiences that new entrants, like fintechs, are offering, banks are now realising the need to change as our cultural framework changes.

Ana PaneiroInsights